#1 The Buyer Persona Building Content Strategy and How It Works
The buyer persona strategy is a simple, fast, and effective way to write compelling content that satisfies search intent. This strategy helps you meet the needs of your target audience without stress.
When you understand who you are writing for, it is easier to meet their needs. We won’t do this alone. We will stand on the shoulders of people who have written top-notch selling content.
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#2 What Will You Learn from this Strategy?
By using this “buyer persona building” strategy, you’ll:
- Improve your content writing skills quickly and without paying for any expensive course.
- Identify how content builds up to a call to action (topic, hook, lead/body/resolution, and conclusion) in any piece of content so you can copy the strategy for your content.
- Write confidently to sound believable to your readers – No more counting words while writing.
#3 The Step-by-Step Break Down
Step 1: Start with What Interests You (Because That’s Where the Magic Happens)
Okay, let’s skip the “find your niche” talk because, honestly, that just complicates things and makes the whole process sound way harder than it is.
The best way to learn how to write? Talk about what interests you.
Now, forget that you’re writing for a second. Imagine you’re chatting with a friend about something that excites you.
Just like you’d chat casually with your bestie.
For example, let’s say you’re catching up with a friend about a juicy rumor:
“Hey, did you hear Tracy got arrested? Turns out, you weren’t the only one she owed money to…”
Bam! You’ve got their attention from the first sentence.
That’s what we call the hook.
As you continue talking about it, you keep their attention—this is called the body (where you give more detail).
You didn’t need to memorize any fancy writing terms to do that. You just talked to your friend like you normally would. That’s one way to grab attention.
You knew your friend’s challenges, what they’d find interesting, and what would make them lean in closer.
That’s it! Easy, right?
And here’s the cool part: writing about what interests you makes it easier for you to start writing now.
Why? Because your writing will feel more natural. Plus, it’s a quick way to build your portfolio and figure out your niche early on, without all the hassle. Pretty neat, huh?
Now, since you’re writing and not talking to your bestie, how do you create that same effect with your words?
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Step 2: Create Your Ideal Reader (aka Your Buyer Persona)
This is where you let your creativity shine. You can invent a person, and make them as real as you want. The more you understand this “person,” the more relatable your writing will be.
How do you find this person?
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Step 3: Research!
Now, it’s time for some detective work. We need to figure out what makes your buyer persona tick. This is like shopping for their body parts—okay, maybe not literally… but you get the idea!
Let’s go!
# Back to Basics: What’s Your Interest?
Let’s say you’re passionate about food, and it’s the festive season. You want to write about “How to Make Ice Cream.”
Sounds good, right? But it’s pretty general.
Sure, some people might find making ice cream a challenge—but why?
This is where understanding your audience becomes key. When you understand their specific problem, you’re one step closer to writing something that resonates.
Remember: when you try to speak to everyone, you end up speaking to no one. But when you talk to one person with a specific problem? You’re talking to many because no problem is unique to just one person.
For example, if your ideal reader is someone who loves cooking but lives a minimalist lifestyle (no fancy gadgets), a title like:
“How to Make Ice Cream at Home with Only 3 Ingredients—No Whisk, No Ice Cream Maker” would hit home.
Why? Because you’ve understood their challenge and given them hope that they can achieve the impossible. (making ice cream without fancy tools)
How Did We Get Here?
Research! It’s the secret sauce.
Now let’s dive into the market. Google’s your friend. But, for some real gems, check out forums like Reddit and Quora.
If you’re writing for a specific audience—say, Nigerians—then Nairaland or Facebook groups are gold mines.
Do some live research. It’s like eavesdropping but in a non-creepy way. 😉
Step 4: Build Your Content Body
Now it’s time to structure your content. Answer each of the questions that came up during your research. Then, wrap it up by reiterating your main point—just like you did at the beginning.
Important! The goal of content writing is to inform. That’s where it differs from copywriting, which is more about persuasion.
But here’s the thing: You need both skills. Once you’ve built trust by addressing their problem, you can persuade them to take action or make a purchase.
That’s the key! Once you’ve solved their problem, they trust you. And with trust, you can lead them to take the next step—whether it’s buying something or signing up for your newsletter.
That’s it!
#3 SEO Content Writing
Step 1: Understand Search Intent (Because You’re Not Just Writing for Fun)
So now that you’re all excited about writing, let’s talk about why people will actually read your content.
When you’re writing, you’re not just writing for yourself or for the fun of it. You’re writing for people who need the answers you’re providing. And guess what? Search engines like Google are your matchmaker in this equation.
Search engines want to deliver exactly what people are searching for. So, if someone types “How to make ice cream at home,” they want content that answers that question—not your random thoughts on making ice cream. Do you see where I’m going with this?
The secret to getting people to find your content? Satisfy search intent. If you do that, Google will reward you by showing your content to more people. But if your content doesn’t match what people are looking for, well, you’re sending your work into the void. And let’s be real—writing for no one is like throwing a party with no guests. Total downer.
Step 2: Do Keyword Research (AKA, Get Your Nerdy Tools Out)
Okay, now it’s time to make sure people can actually find your content. Here’s where it gets a little nerdy, but trust me, it’s worth it.
You want to use tools like Ahrefs, SEMrush, Google Keyword Planner, or Keyword Everywhere to find low-competition keywords. These are the keywords that are easier to rank for and can bring in the right audience.
But hey, don’t just stop there. Do a quick Google search and see what pops up. Check out the “People also ask” section or related topics. These will give you even more ideas for keywords and help you build the structure of your content.
Step 3: Build Your Content Around Those Keywords (But Don’t Overdo It)
Alright, you’ve got your keywords. Now what?
Well, it’s time to use them in your content. But don’t just toss them in like confetti—Google’s smart. It knows when you’re keyword-stuffing, and that’ll hurt your rankings.
Instead, work those keywords naturally into your title, headings (H1, H2, etc.), and throughout the body of your content. It’s like seasoning your food—you want the flavor to come through without overdoing it.
So, for example, if your keyword is “How to make ice cream at home,” make sure it is included in the title, headings, and throughout your content in a way that makes sense. Keep it natural, and remember—Google loves content that answers questions and satisfies search intent.
Step 5: Write Content That People Want to Read
Look, just because you’ve done all the keyword research and optimized your content doesn’t mean it’ll automatically be a hit. Your content needs to be useful, engaging, and worth reading.
If your content is dry and boring, people will bounce off it faster than you can say “SEO.” So, write with your audience in mind. Make sure you’re answering their questions clearly and adding value to their lives. That’s how you keep people around, and that’s how you get them to come back.
Step 6: Keep It Real—Trust the Process and Keep Going
Look, SEO takes time. It’s not like you’ll write a piece of content and suddenly be on the first page of Google. But if you stick with it—doing your research, writing for search intent, and keeping your content fun and engaging—you’ll see results.
And hey, don’t be discouraged if you don’t hit the jackpot right away. SEO is a marathon, not a sprint. But once you’ve nailed it, you’ll wonder why you didn’t start earlier. Getting your content found is the secret to building your audience and turning that writing hustle into something real.
Bonus Tip: SEO Writing is Just Adapting Your Content for Search Engines
At the end of the day, SEO content writing is about tweaking your content so that search engines can find it and rank it higher.
What’s the best way to do that?
Understand how search engines work. Use your keyword research to make sure you’re answering the right questions and meeting the needs of your audience. If you do that, Google will help you get in front of more people.
So, now you’re ready to write content that gets found—and read. SEO isn’t just a buzzword; it’s the magic trick that helps your content go from invisible to popular. Keep it simple, do the research, and most importantly—have fun with it!
#4 Start Writing Now! + Read Top Notch Content Pieces
That’s what writing compelling content is in simplified steps. Now, you know how to write engaging content, start practicing now.
To keep the motivation, read good content from top-notch writers. Subscribe to their newsletters to get access to their pieces.
Analyze their content based on what we’ve already discussed. I will recommend Copyblogger, Exploding Topics, etc.
Spend at least 30 minutes to 1 hour writing every day. Read content from other high-level writers.
That’s it!
I wish you all the best. Keep writing 🙂